Operating as an independent player in the retail value chain, rascal establishes and optimises data flows, giving retailers and the supply chain product and performance insights they can’t get anywhere else. Our solutions and transparent approach ensure seamless and accurate information sharing, creating value opportunities for all key contributors across the value chain.
For the retailers that rascal serves the efficiency of the supply chain is crucial to getting the right products on shelf in a timely manner. At the core of this efficiency is the seamless flow of accurate data across all retailer estates and segments of the supply chain. As an independent operator sitting outside of the retailer-supplier dynamic, rascal is uniquely positioned to optimise these data flows, ensuring that information is accurate, accessible, and used effectively across the retail value chain.
The retail value chain is a complex network, but for illustration purposes here is simplified and distilled into four key segments:
- Manufacturers / brand owners
- Wholesalers
- Distributors
- Retailers
Each of these segments plays a vital role in getting products into the hands of consumers. The smooth transition between segments relies heavily on the quality and continuity of the data shared. This is where rascal plays a pivotal role.
rascal’s independence is a unique differentiator, giving each segment in the value chain confidence that our solutions, services and motivation are all geared towards driving fair value for all, without the risk of bias or alternative agendas. rascal creates and maintains robust, frictionless data pathways that bridge the inevitable gaps between each of these segments, enhancing the overall efficiency and effectiveness of the value chain.
rascal’s activities are many and various, whether it's helping brand owners maintain and share accurate and consistent product and price information, or removing overlap and duplication of source data for wholesalers, distributors and retailers, to ensure everyone is talking the same language, creating “one version of the truth”.
rascal’s solutions and services are designed and delivered with our promise in mind: simplicity, visibility and control of data and processes to enable efficiency across the retail value chain.