With the support provided by rascal, from line-level shrink data to tailored store support for the highest loss stores, we have not only been able to increase awareness around the news and mags category, but also secure an 18% year-on-year shrink reduction in the most recent financial year. This recent success is in addition to the significant savings we continue to realise on an annual basis, since we introduced rascal to our business.
John Wilson,
Buying Manager. Newspapers, Magazines, Books & Collectables