Your innovative partner.



Pioneering retail efficiency since 2004.

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rascal by name, not by nature.

We are rascal. And, despite our name, we’re one of the most trusted and respected names in retail support systems. An innovative partner that improves business by simplifying processes, cleaning complex data sets and delivering more robust controls.

Formed by the Kemble family in 2004, we joined forces with Connect Group four years later. But it’s not in our nature to rest on our laurels. We’re committed to continuous progress. We reinvest significant revenue to keep improving our systems, processes and people. If the retail landscape isn’t going to stand still, neither can we.

By harnessing the power of data we enable retail efficiency for a wealth of well known retailers. Watch the video below to get a feel for some of the ways we do it.



Our Team
Peter Kemble
Managing Director

A newstrade veteran, Peter has over 25 years of experience and co-founded rascal. He has spearheaded the growth and evolution of the business, from its former wholesaling days to the present, helping it to become a trusted and respected software and service provider to a number of well-known retail brands. Peter is an avid sports fan and relishes all things rugby and ski related.

Charley Southon
IT Director

Charley, our other co-founder, leads rascal’s continuous development. She recognises the unrelenting pressure on retailers to keep innovating, whether that’s through the organic development of existing solutions, or bringing complementary solutions to market. Away from the office, Charley relishes a good physical challenge and has run the London Marathon, climbed Mount Kilimanjaro and has a black belt for kickboxing. She’s also a volunteer for the refugee service of the Red Cross.

Jonty Edwards
Commercial Director

With 15 years of commercial experience in grocery retail, Jonty ensures we deliver on customer expectations and service excellence. He does so by engaging with customers, looking to understand their changing needs, and then seeing how rascal’s expanding suite of technology and data solutions can meet them. When not immersed in the retail world, Jonty racks up the miles running, mountain climbing and walking his pet whippet, Luna.

Guided by values

Continuous development

Of our technology. Of our services. Of our people. We evolve with the retail landscape, seeing possibility in every challenge and potential in every breakthrough.


The best results come from partnerships. We put ourselves in other people's shoes and treat people how we wish to be treated in order to build collaborative relationships.


Trust is hard earned and easily lost. We’re committed to working truthfully and honestly, aware of the impact we have on our clients' businesses. Transparency in all that we do.


Everything we do is a means to an end – we always have a better outcome in our sights. Improved results are mandatory.


“With the support provided by rascal, from line-level shrink data to tailored store support for the highest loss stores, we have not only been able to increase awareness around the news and mags category, but also secure an 18% year-on-year shrink reduction in the most recent financial year. This recent success is in addition to the significant savings we continue to realise on an annual basis, since we introduced rascal to our business.”

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John Street

Head of Business Transformation

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