Your innovative partner

Enabling retail efficiency since 2004

rascal by name, not by nature

We’re rascal, one of the most trusted and respected names in retail data management. We improve your business by simplifying and standardising key tasks, cleaning and processing complex data sets. Delivering greater governance and reduced risk.

We’re committed to continuous progress and innovation, consistently reinvesting in our systems, processes and people. Because if the retail landscape isn’t going to stand still, neither can we.

Watch the short video here to discover the difference we make.

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Net promoter score +39

We don’t just talk the talk. Our customers recognise our dedication to our vision, values and independence. A recent Customer Satisfaction Survey, carried out by Market Measures, returned a ‘Great’ result of +39. A proud moment and a true reflection of the value we bring to our customers on a daily basis.

Our vision

To use technology and data to
build better businesses

We believe in the power of data and tech to transform lives and businesses for the better. This belief gives us our focus and passion for progression.

Everything we do is underpinned by our three founding principles: simplicity, visibility and control. These principles guide every decision we make and the products and services we provide.

Guided by values

Friendly

We’re approachable and warm. We believe the best relationships are built on something more than just business.

Determined

We’re good at what we do and only want to get better. This determination is what enables us to achieve our and our customers’ goals.

Transparent

We’re an honest bunch, grounded by our values and history. We would never do anything to compromise the good name we’ve worked so hard to build.

Agile

We’re flexible and accommodating with each other and our customers. If there’s a way we can help, we’ll find it.

What our customers' say

rascal’s core capabilities around data and tech, coupled with a deep understanding of the Waitrose Lean, Simple, Fast strategy ensured Waitrose achieved the best entry position into the new EBR trading model. This has delivered significant release of labour costs through simplified store process, in addition to eradicating shrink so that we can focus our energies on sales growth and category profitability.

Giles Marsen
Director of General Merchandising