Enabling retail efficiency

Intelligent, frictionless data and technology solutions
for the retail industry

Transforming retail operations, from the shop floor to the bottom line.

Leaner labour models. Cleaner data. Straightforward processes. rascal simplifies your data management operations to improve performance – meeting the growing commercial demands of a fast-changing industry.

Our intuitive technology collects and interprets data across any category as your stock moves through the supply and sale chain – from orders, to sales, to returns. And as your data management needs evolve, so do our solutions.


Days of individual store use

Total value of labour saved

Devices using rascal app

Our solutions

rascal creates solutions designed to make retail life as easy and hassle-free as possible. Connecting data for total transparency and accuracy.

We’re experts in combining multi-source data with cutting-edge technology. Whether it’s instore app-based tech, data cleansing, insights and advice – whatever the challenge, our team of retail experts has a solution.

Data services

Our platform connects data systems, processes and people to empower meaningful insights. Our visualisations help to solve data-management challenges, resulting in less friction and more impactful results.



News & mags

Our solutions simplify a complex category. We currently support over 7,000 stores, achieving a minimum 3:1 ROI and cutting labour costs by an average of 34 minutes per day. Saving our customers millions of pounds in the process.


As the exclusive provider (authorised under agreement by Camelot), we supply a Lottery Scratchcard solution to over 2,000 stores.

What our customers' say

With support from rascal and increasing store compliance to process, Waitrose realise significant benefits from; increased delivery credit, reduced rejected credit and labour model efficiencies. In addition, rascal provides invaluable insight through line-level shrink visibility, which both head office and shops use to drive savings. The support, data, and knowledge rascal provides, combined with Waitrose category focus means we continue to achieve a year-on-year shrink reduction in a tough market with significant price inflation.

Ian Smith
Waitrose & Partners
Stock Operations Manager


As retail experts, we evolve to remain at the forefront of the industry. We use our data, systems and knowledge to provide intelligent insights and research – empowering improved decision-making and business performance.

Why your data culture matters

The rise of digital retail technologies in complex times

The high street is dead. Long live the high street