Our partners

Frictionless partnerships across the value chain

Working together with all key contributors to the value chain, whether that is upstream with suppliers or downstream across retailers.

We work collaboratively with all parties to find innovative ways of delivering sustainable solutions to the barriers created in any complex value chain.

Retail partners


UK grocery retailer with over 1,600 stores. Our relationship with Sainsbury’s goes back to 2006.


UK grocery retailer with over 600 stores. We’ve been working with Asda since 2015.


UK grocery retailer with over 300 stores. We’ve been working with Waitrose since 2014.


UK grocery retailer with over 800 stores. We’ve been working with Morrisons since 2012.


Discount grocery retailer with over 900 stores.

East of England Cooperative Society

Grocery retailer with over 120 stores.

Amazon Fresh

Convenience retailer pioneering ‘just walk out’ technology with a growing estate.

Easons ROI

High street retailer with 26 stores in the Republic of Ireland.


One of Britain’s leading roadside service area operators, welcoming over 52 million customers every year across 30 different locations.


Airport duty-free operator.

WH Smith Travel & High Street

Established in 1792, WH Smith operates over 1,200 locations on the high street and in airports, train stations, hospitals and motorway service stations.

Industry partners

Smiths News

rascal’s joint venture partner since 2008 and the UK’s leading newspaper and magazine wholesaler.

Routes to Retail

Specialists in magazine category management.


Licence holders for running the National Lottery.

Our solutions

rascal creates solutions designed to make retail life as easy and hassle-free as possible. Connecting all data for total transparency and accuracy.

We’re experts in combining multi-source data with cutting-edge technology. Whether it’s instore app-based tech, data cleansing, insights and advice, or our team of retail experts – whatever the challenge, we have a solution.

Data services

Our platform connects data systems, processes and people to empower meaningful insights. Insights that solve data-management challenges with less friction and more material results.

News & mags

Our solutions simplify a complex category. We currently support over 7,000 stores, achieving a minimum 3:1 ROI and cutting labour costs by an average of 34 minutes per day. Saving our customers millions of pounds in the process.


As the exclusive provider (authorised under agreement by Camelot), we supply a Lottery Scratchcard solution to over 2,000 stores.