Our partners

Frictionless partnerships across the value chain

Working together with all key contributors to the value chain, whether that is upstream with suppliers or downstream across retailers. We find innovative ways of delivering sustainable solutions to the barriers created in any complex value chain.

I treat them as part of the business, we have a good relationship.

Richard Tedder
Ranging Lead, Non Food & Kiosk

Retail partners

Sainsbury's

UK grocery retailer with over 1,500 stores. Our relationship with Sainsbury’s goes back to 2006.

Asda

UK grocery retailer with over 1,000 stores. We’ve been working with Asda since 2015.

Waitrose

UK grocery retailer with over 300 stores. We’ve been working with Waitrose since 2014.

Morrisons

UK grocery retailer with over 1,000 stores. We’ve been working with Morrisons since 2012.

Lidl

Discount grocery retailer with over 900 stores.

East of England Cooperative Society

Grocery retailer with over 120 stores.

Roadchef

One of Britain’s leading roadside service area operators, welcoming over 52 million customers every year across 30 different locations.

Avolta

Travel retail operator.

WH Smith Travel & High Street

Established in 1792, WH Smith operates over 1,200 locations on the high street and in airports, train stations, hospitals and motorway service stations.

Industry partners

Smiths News

rascal’s joint venture partner since 2008 and the UK’s leading newspaper and magazine wholesaler.

Frontline

Frontline is the UK’s leading magazine retail sales, marketing and distribution company.

Allwyn

National Lottery Licence holders.

Our role in the supply chain

A point of differentiation and strength for rascal is that we occupy a position of independence, sitting between the supply chain and retail. Whilst we are perhaps best known for our service provision to retailers, we provide increasingly important services and solutions to suppliers as well.

As retailers and suppliers alike continue to search for new ways to unlock value, alternative trading models are increasingly being explored and adopted. During transition to, and post implementation of, the new trading models, rascal’s data services and app technology deliver a bedrock of accurate data and retail compliance. This provides suppliers with the required confidence that they will not be commercially disadvantaged during any of the change process.