Now in 1,700 Sainsbury’s stores.

Reducing shrink by 65%.

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Our News & Magazines technology. Delivering efficiency in black and white.

The rascal app scans all newspapers and magazines in and out of the store. It then matches against the supplier data to measure accuracy. No paperwork. No grey areas. Just total transaction transparency.

Our centralised web-based portal provides visibility right along the supply chain, while our database provides verification of all goods received, returns, and credits. Discrepancies are made visible to all users, ensuring a speedy rectification.

It all adds up to greater efficiency, less labour, and improved profits.

Designed to deliver

Loss prevention

Colleagues adhere to robust processes – reducing errors, increasing accountability and reducing losses.

Improved productivity

Timely and accurate interpretation of data simplifies and speeds up decision-making.

Accurate data provision

Including up-to-date product and price files, promotion and change notifications, and supply chain information.

Total visibility

Of goods in and out, range management, product checks, and stocktaking. All reported to head office for top-down control.

rascal portal.
The home of up-to-date data.

The rascal portal is a data hub for the news and magazine industry. It provides an accurate live feed of all product, range, store, delivery, returns, and sales details, with the future potential to include store opening times, delivery times, and route details.

The scope of the portal is far-reaching: performance monitoring of stores, suppliers and merchandisers; while distributors can ensure that all products, prices and barcodes are set up accurately.

But whoever is accessing the portal, everyone benefits from working to a single live version of the data.


rascal has been working with Sainsbury’s for over 13 years now, with our solutions active in over 1,700 UK stores, across their news and magazines and lottery categories.


“I started working with rascal in 2017. Since then, we have worked collaboratively to drive down losses in both our news and lottery categories. In my experience, I have found them to be forward-thinking and knowledgeable in their field. They continually strive to develop solutions that will assist the retail sector with establishing controls on the most complex of merchandise categories. Personally, I have developed positive and professional working relationships with the rascal account management team and have found both their positive attitude and ability to communicate in a timely fashion refreshing.”

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Alison Allen

Asset Protection Manager

Contact us here